You are what you read, and if your goal is to build a massively successful company where you call the shots, you might want to start with the following books.
- Enchantment By Guy Kawasaki :
What’s the difference between spending your money on something that immediately gives you buyer’s remorse and the angels-are-singing delight that comes with a real treasure? Enchantment. Guy Kawasaki unpacks this concept in a way that leaves you nodding along with his suggestions. As an entrepreneur, you’ll find more than a few gems in this to get you thinking about how to really take care of your customers. As a customer, you’ll be looking for businesses that employ this kind of care taking so you can support them further.
How To Achieve Likeability
How To Achieve Trustworthiness
How To Prepare
How To Launch
How To Overcome Resistance
How To Make Enchantment Endure
How To Use Push Technology
How To Use Pull Technology
How To Enchant Your Employees
How To Enchant Your Boss
How To Resist Enchantment
As you can see, most of the chapter headings begin with the words “How To”. This book provides specific instructions and real-life stories about how to use “enchantment” to improve your business and your life. The principles in this book can be applied to all aspects of your life. It is time to change our focus from “what can I get from this?” to “how can I fill you with delight?” I believe this is one of the hottest books on the market today. Yes, I am enchanted!
2. Zero To One By Peter Thiel :
This bestseller is geared specifically towards the startup community as it offers invaluable advice on what to consider and what to avoid before moving forward. Additionally, the author offers his philosophy on business, which helps the reader generate new ideas he or she may not have considered previously.
Mr. Thiel has described the sauce of a successful start-up i.e., breakthrough technology, people, avoiding competition and building dominant positions in small markets, focus on sales, timing, etc. He has also explained his ideas in relation to both successful and unsuccessful start-ups.
However, the most interesting lesson is to find a secret that few other people are aware of and to use the knowledge to solve problems of people in a substantive way. As he says he loves to ask the question “What important truth you know which very few people agree with you on?”
He also believes that founders are very important (and as they say a little different), who need to be hands on and ideally should be beyond people who are salesmen and good at raising money…..but they also need to be able to find a secret and then get on with the business of implementing the secret. No surprises that Indian business houses have not been innovative.
3. Things Hidden Since the Foundation of the World by René Girard :
Billionaire Peter Thiel, cofounder of PayPal and the first outside investor in Facebook, loves the work of French philosopher René Girard.
Thiel first read “Things Hidden” when he was an undergraduate at Stanford University, he tells Business Insider. While he calls it “an intimidating book,” it deeply affected the way he views the world and business.
Thiel says finds Girard’s thinking on these two points especially powerful:
(1) Competitors tend to become obsessed with their rivals at the expense of their substantive goals, and because of that (2) the intensity of competition doesn’t tell you anything about underlying value. People will compete fiercely for things that don’t matter, and once they’re fighting they’ll fight harder and harder.